From financial communication to education and back

More transparent and ethically committed banks and asset managers need better financially educated people to enter a more reliable relationship.

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Italy ranks 62nd out of 137 countries for financial literacy level. One of the consequences of such financial weakness is the € 3.6 bn cost the Bank of Italy estimated for the rescue of four Italian banks, in November 2015. On the other hand, a survey by Media Tenor International bestows the banking system a far worst reputation than Daesh or drugs, weapons and tobacco industries. How can global financial companies face such environment? Three words: transparency, corporate social responsibility and education as more transparent and ethically committed banks and asset managers need better financially educated people to enter a more reliable relationship.

A new book dedicated to financial education and public relations has just been published in Italy, by Emanuela E. Rinaldi, researcher at the University of Udine. Mrs Rinaldi writes financial education reached a maturity stage globally and needs a more methodologically based approach, including not only monitoring activities but also the analysis of the impact of education programs.

StampaFinanziaria, which has a rich track record of financial education projects, contributed to the book with an article titled “From financial education to financial media relations and back”. For information or to require a copy of the book, contact us at: info@stampafinanziaria.it

2017-02-08T14:40:26+00:0014 Sep 2016|Categories: Financial education|Tags: , |