80% of Journalists Appreciate Press Releases
Most journalists consider press releases an essential tool for carrying out their work and for writing articles. However, four out of five releases end up in the trash: find here why
corporate communication
8 posts
When proven media relations expertise is needed. In Italy
"Skilled media relations pros and former journalists with a strong track record of debuts in Italy..."
The Italian Corporate history book Award
"StampaFinanziaria partners with the Center for Corporate Biographies for their media relations activities in Italy..."
Litigation PR in Italy: watch out for the difference!
"There is no safe haven for companies’ and people’s reputation when undergoing a high profile criminal lawsuit in Italy..."
Pioneering the asset management industry in Italy
A team of former journalists, who started running media relations’ mandates at the beginnings of the asset management industry in Italy, in the late Eighties.
Is crisis communication worth a definition?
"Three easy-to-identify factors – threat, time, surprise – can help the organisation to quickly kick-off its crisis communication plan..."
Jupiter, BMO and T. Rowe Price looking at Italian families’ savings
Foreign fund managers are paying growing attention to the Italian market. But they need sound advice in legal services, PR services, institutional relations.
Starting media relations in Italy from scratch. A case study
Only few years ago, Swiss financial brand Lemanik was completely unknown in Italy. Today it’s well credited in the media and the market.